Email marketing is a business process that only an expert can execute successfully out of experience and skills. We have certain strategies that are tried-and-proven by many of our clients who are implementing email marketing to connect with their customers while enhancing their customer count.
Email marketing is the use of email to promote products or services.
It is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. We send email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing allows you to target particular groups of customers or even specific individuals. For exaample- Sending email to tell them about your new policy or new product, offer individual customers special birthday deals or services etc.